PATH and PSI - South Africa

Johannesburg, South Africa

Rooftop Salsa is a weekly event that happens every Sunday afternoon in on of Johannesburg's 'trendy' complexes. It attracts a diverse group of men and women each week. This week, we leveraged the event as a platform to promote and raise awareness about female condoms.

At intervals during the day, two dancers performed a choreographed routine to the official GCFD song. We also sampled "Lucky Packets" containing our branded FC2 (the "Lovers+ Inner Condom") and PATH's branded Women's Condom ("V"), 3-packs of our FC2 and other "Dance4Demand" branded promo items (USB sticks, T-Shirts and lip balm).